
If I had to start over - How I'd Build My Polymer Clay Cutter Business
With over 16 years as a polymer clay artist, more than 3 years designing clay cutters, and now coaching polymer clay artists on 3D printing, if I were to start a polymer clay cutter business from scratch, I’d know exactly what to focus on (and what to steer clear of!).Here’s my frame work for what I'd do if I had to start my clay cutter business over.
1. Research the Market and Find My Niche
The polymer clay community has grown tremendously, and so has the competition. To stand out, I’d start by researching what styles, shapes, and aesthetics are popular but not oversaturated. Then, I’d decide on a specific niche or target audience within the clay community. For example, instead of aiming to create all kinds of cutters, I might focus on a niche like boho shapes, petite floral designs, or modern geometric cutters. This helps not only to attract loyal customers but also to create a unique brand identity. Towards the end of me selling polymer clay cutters I focused on fantasy critters. This worked out well for me and I enjoyed making them. Be sure to consider what you enjoy making as well when you make this decision.
2. Start Small and Test My Designs
When you’re passionate about clay cutters, it’s tempting to launch with a huge variety, and that's definitely what I did when I started my clay cutter business. But if I were starting from scratch, I’d focus on a small, curated selection to gauge interest before investing heavily in designs that might not sell. I’d make a few shapes in different sizes, take pictures of their cut outs in clay, and maybe even host a mini-launch or offer free samples to a few clay artists to get feedback and exposure.
3. Invest in Quality Over Quantity with 3D Printing
When I first started, I didn’t know much about printer quality or durability for clay cutters. Now, I’d prioritize finding a reliable and high quality 3D printer. (Spoiler alert - that's currently the Bambu A1 mini, check out this blog post to learn more about our recommendations for 3d printers) Sharp blades, comfortable handles, and consistent embossing are crucial for polymer clay artists, so I’d focus on quality even if it means starting slower. I’d also invest in high-quality filament to ensure the cutters are sturdy, durable, and comfortable to handle. (Check out our favorite filaments here)
4. Master My Design Software from Day One
Learning cutter design software was a game-changer for me, and if I were to start over, I’d dedicate plenty of time upfront to mastering software like Fusion 360 and Blender. (Interested in learning from the best? Check out our Fusion 360 Course) Being proficient allows for creativity, precision, and efficiency in creating new designs. The ability to customize and innovate without limits would be invaluable in creating standout polymer clay cutters and responding quickly to customer requests and trends. (Also - less time spent designing means more time for marketing)
5. Build a Strong Social Media Presence Early
If I were starting over, I'd recognize the importance of connecting with the community and sharing my journey. I’d start an Instagram account focused on my process, from designing new cutters to printing and testing them on clay. This kind of behind-the-scenes content helps people see the effort and quality that go into the tools, and it builds trust and excitement. I'd also consider using short video platforms like youtube shorts, facebook reels, or maybe even TikTok to show cutters in action.
6. Engage with the Polymer Clay Community
A strong social media presence leads us to community building. Community engagement would be a priority. Polymer clay artists are incredibly supportive and love sharing tips, tricks, and product recommendations. I’d follow established clay artists, join Facebook groups, Reddit groups, and maybe even host polymer clay workshops. Additionally, I’d reach out to a few clay artists to collaborate or test my cutters. This helps with getting valuable feedback and opens doors for word-of-mouth marketing. Don't forget, you're not building a community to sell, you're building a community to serve.
7. Focus on Customer Experience
Customer experience is everything. I’d ensure that every order is packaged beautifully, that branding is on point so they don't forget me, maybe even with a thank-you note or a little bonus. Reliable shipping, responsive communication, and fair return policies build loyalty and trust, especially with small business customers. Happy customers return, and they’re more likely to recommend my cutters to others.
8. Set Up My Business Finances from the Start
If I were to start again, I’d avoid the mistake of mixing personal and business finances. Setting up a separate bank account, keeping track of expenses and income, and using an accounting tool from day one would keep my finances organized. This is also essential for understanding profits and planning for future investments in my business.
9. Create an Educational Element
One thing I’d absolutely want to implement if starting from scratch would be to add an educational aspect to my business. This could be in the form of a blog, short tutorial videos, or downloadable guides for beginner clay artists on how to get the best results with 3D-printed cutters. Educating my audience adds value and helps customers get the most from my products, making them more likely to return and recommend my brand. Also - blogs and anything really tying back to your website helps your SEO! (so thanks for reading this one haha)
10. Embrace Feedback and Adjust Along the Way
I’d approach every customer review and feedback as an opportunity to improve. When starting fresh, adapting quickly is key. If a particular shape isn’t selling well or if customers request specific designs, I’d be ready to pivot. Flexibility and listening to the community would guide my product line and help ensure I’m meeting their needs. This does not mean listening to the one customer. I made the mistake of changing up what I was doing every single time one person came to me with a suggestion. Find your niche, find that customer, and make what the majority wants to see.
Final Thoughts
Starting over might be a little nerve-wracking, but with these lessons learned, I’d feel ready to build a strong, sustainable polymer clay cutter business. Keeping quality, community, and customer experience at the forefront would be my recipe for success. And for those thinking about starting their own clay cutter journey: these steps can give you a strong foundation and help you avoid common pitfalls. Happy creating!
Let me know if you'd like more guidance on any of these steps, or if you’d like to dive deeper into the world of 3D-printed clay cutters! We're considering rolling out a course on how to help you be successful in your clay cutter business from the get go! Let us know below if that's something you would like to see!